University Marketing & Communication

What We Do

The Arkansas Tech Office of Marketing and Communication (MARCOMM) is committed to advancing the story of Arkansas Tech. ATU's vision is to empower its students to pursue their dreams and unlock their full potential by providing a high-quality, challenging education, creating a path to personal and professional success across the Arkansas River Valley, the state, the nation and beyond. Our job is to help make sure everyone sees that vision.

To help answer frequently asked questions, we've compiled a Knowledge Base for your reference. 

FAQ Knowledge Base

 

 

 

 

Design Services

The way ATU looks matters. If everything from the website to the print materials looks and feels different, we lose credibility with our audience. So, from small brochures to stadium banners, our team can help you accomplish your marketing goals. Note that our small team can not accommodate all requests. 

  • Request A Design Project (Form)
  • Request An Official Logo Set (Form)

 Web Support

The website is crucial to the success of ATU, but you're the expert in your area. The web team is here to help you showcase your content in its best light by training you how to update your pages.

We now have come-and-go training available every Monday from 1:00-2:00 pm in Rothwell 132 (lab).

  • Sign Up for CMS Clean Out Session (Form)
  • Get Access to Edit The Website (Form)
  • Get Help or Let Us Know of an Issue (Form)
  • Get help with an Admin Level Web Edit(Form)

Videography

Sometimes a video is the best way to authentically showcase our campus, people, and alumni. From 10 seconds to 5 minutes, depending on the story, our team can help you create a video to tell it. We love to highlight the incredible people and beautiful campus that ATU has, so let's make some movie magic!

  • Request A Video Project (Form)
  • Tell Us About Your Event (Form)

Photography

With an eye for marketing, our team captures everything from faculty & staff headshots to campus events and student life. The images we show should authentically reflect the unique and distinguishable characteristics of ATU, which is why we have a photographer on contract (for specific marketing use) and never use stock photography. 

Social Media Support

Staying on trend isn't always simple, and we know that. That's why we have a dedicated staff member to help you understand the best practices for utilizing social media and get you up and running. It's important to meet people where they are, and let's face it, who isn't on social media these days?

  • Start The Process To Get A Social Account (Form)
  • Tell Us About Your Event (Form)

Licensing, Logos, and Stationery

The ATU licensing program was built to protect and promote the university brand for years to come. The university also benefits from the revenue generated by the commercial use of our trademarks. Anything that includes our name or our logo that will be printed must be approved prior to use.