ATU logos are a unique and significant symbol that represents the institution’s past, present, and future. The University has a responsibility to use it consistently and correctly, positioning the logo as a representation of ATU’s full, authentic brand. Without consistency in the use of our logos, we create confusion and lose brand recognition and credibility with our external audiences.
These policies are in place to protect how our audience views and feels about us. Consistency in branding builds trust and strengthens recognition. When you use an ATU logo, you’re immediately benefiting from our established reputation.
These logos should be used for all official ATU branding. FAQ's can be found at the bottom of the page.
Athletic LOGOThe athletic logos can not be edited or altered in any way, and cannot be combined with other logos or text without express permission from Athletics and MARCOMM. Note: The new interlocking AT Athletic Logo found in the Athletic Brand Standards document is reserved for Baseball & Softball use only, and any other Athletic logos (other than the state logo) are for internal use only.
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Campus Ambassador LogosThe campus ambassador logos can not be edited or altered in any way, and cannot be combined with other logos or text. The creation of logos/artwork that references Jerry the Bulldog (or any bulldog artwork) and his likeness is not permitted. This includes promotional items in the form of a bulldog. You may use the official campus ambassador logo (either the full or simplified version) or photos of Jerry the Bulldog for recruitment materials or promotional items, but you may not create artwork or logos that may be interpreted as a bulldog. |
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All Arkansas Tech University trademarks and service marks are the property of Arkansas Tech University.
The following list of words are trademarked by Arkansas Tech and must include the trademark symbol (™) at the end of the word/phrase.
Our nicknames are the Wonder Boys (Men) and the Golden Suns (Women), and our Campus Ambassador is Jerry The Bulldog.
The mission of Arkansas Tech University's Licensing program is to protect and promote the Arkansas Tech University brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products.
The licensing program is a resource for all members of the Arkansas Tech University community and the vendors who work with the University and was designed to ensure consistent and appropriate use of Arkansas Tech University's visual identity. Additionally, the program enables Arkansas Tech University to share in the benefits derived from the commercial use of these trademarks.
The purpose of Arkansas Tech University's licensing program is to ensure that Arkansas Tech University's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of Arkansas Tech University. The program also ensures the quality, content, production and distribution of products meets Arkansas Tech University's standards.
Arkansas Tech University has contracted with CLC for its licensing program. CLC acts as an intermediary for Arkansas Tech University, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University in a timely manner.
Arkansas Tech University utilizes CLC as its primary licensing agent. CLC assists Arkansas Tech University with the following:
In order to produce products bearing the marks of Arkansas Tech University, manufacturers and vendors must be a licensee of Arkansas Tech University. To get started, fill out an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process.
All licensees are required to remit royalty reports and payments on a quarterly basis to Learfield, who collects these payments on behalf of Arkansas Tech University. Arkansas Tech University has established a royalty rate of 12% of the wholesale price of an individual product.
Information on the services CLC provides, including a copy of an application and license agreement, can be found at www.clc.com.
Learfield Licensing Partners
1075 Peachtree Street
Suite 3300
Atlanta, GA 30309
Phone: 770.956.0520
Fax: 770.955.4491
Arkansas Tech University licenses its trademarks, monitors their use and takes appropriate legal action with respect to infringements of its trademarks because failure to challenge infringements can result in the loss of rights in the trademarks.
A single improper use of a trademark does not invalidate it, but repeated improper use or a pattern of inattention to proper usage can be most damaging. Arkansas Tech University takes the protection of our name and trademarks very seriously. Along with CLC, Arkansas Tech University will use every means within the law to vigorously pursue any infringement of our trademark rights.
To determine whether a product is licensed, look for the licensed product label. All licensed manufacturers of Arkansas Tech University products are required to display this label on the product or on the packaging.
Any suspected misuse or unlicensed use of the University’s name or trademarks should be reported immediately to the licensing department.
Every time you buy an official licensed Arkansas Tech University product, the manufacturer returns a portion of that money to the University. This "Officially Licensed Collegiate Products" label is your assurance that the merchandise you purchase is "Official" and has been approved by Arkansas Tech University. Before you buy, look for the label.
All the steps can be found in our Help Doc.
Please refer to our Help Doc under the section "Accessing ATU Logos" for details.
For a full list of FAQ's and steps to become a vendor, please refer to our Help Doc.
