University Marketing & Communication

 

University Marketing and Communication (MARCOMM) has re-branded itself as Arkansas Tech University's source for meaningful, authentic and strategic content that builds brand affinity and motivates positive partner and constituent response. Formerly known as the Office of University Relations, MARCOMM has engaged in internal reorganization that will allow it to create a singular client experience. 

Have a story you think ATU should cover? Email Carrie Phillips at cphillips@atu.edu to let us know. 

 


 

Resources


 

University website Updates

New Feature – Short Banner Photos

  What it is: A site banner that is the full-width of the screen, but only half as long - moving your site content up above the scroll line. Example: www.atu.edu/registrar   When to use it: When your banner photo is for decoration only, not showing off services, options, or activities.   How to get […]

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New Feature – CTA Fancy Box

There’s a new snippet available in the OU Campus editor and it’s CTA Fancy Box. CTA Fancy Box was designed for pages that have one or two very important calls to action, like “Apply”, “Register”, or “Request” - actions that require the user to do something for you.         This is different […]

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New Website Content – Academic Directory

New Content Alert! After hearing feedback from the ATU Faculty, we’ve added an all-university Academic Directory at https://www.atu.edu/academic-departments.php. Users can access this page via the Future Students, Current Students, and Faculty & Staff header menus. On this page you can browse by campus for any college or department’s website. For the Ozark campus, you can […]

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See All Updates  

 


 

Mission

We meet the university’s web, marketing and communication needs by creating meaningful, authentic and strategic content that builds brand affinity and motivates positive constituent response.

Vision

We aspire to personify a culture of oneness by collaborating with partners to produce creative, relevant and innovative solutions that acknowledge the story of Arkansas Tech University as it unfolds.