Dr. Kevin Mason

PROFESSOR OF MARKETING

BIOGRAPHY

Dr. Kevin Mason has MBA and PhD degrees in marketing from the University of Arkansas and is currently a Professor of Marketing with over thirty years at Arkansas Tech University. Kevin’s journal publications total twenty-seven and, in addition, he has over thirty published proceedings. His primary research interest is examining how consumers process marketing information to formulate product evaluations. His work has been published in several journals including the Journal for the Academy of Marketing Science (JAMS), Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Customer Behavior, and the Journal of Foodservice Business Research.

EDUCATION HISTORY

  • BS-Arkansas Tech University
  • MBA-University of Arkansas
  • PHD-University of Arkansas

PUBLISHED WORK

Mason, A., Brown, M. & Mason, K. (2023). Patient Brand Equity Perceptions that Predict Brand Choice Preference for Over-the-Counter Pain Relief Medications, International Journal of Healthcare Management. Published online (May 15, 2023) at: doi: 10.1080/20479700.2023.2212990

Mason, A., Brown, M. & Mason, K. (2022). Telemedicine patient satisfaction dimensions moderated by patient demographics, Healthcare 10(6), 1029. doi: 10.3390/healthcare10061029

Mason, A., Brown, M., Mason, K. & Narcum, J (2021). Pandemic effects on social media marketing behaviors in India. Cogent Business and Management, 8(1). doi: 10.1080/23311975.2021.1943243

Mason, A., Narcum, J. & Mason, K. (2021). Social media gains importance after the COVID-19. Cogent Business and Management, 8(1). doi:10.1080/23311975.2020.1870797

Mason, A., Narcum, J. & Mason, K. (2020). Changes in Consumer Decision-Making Resulting from the COVID-19 Pandemic. Journal of Customer Behavior, 19(3). 

Jones, S., Narcum, J., & Mason, K (2019). Fast Food Strategic Advantage, Review of Business Research, 19 (1), 5-12. 

Tucci, J., Mason, A. & Mason, K. (2017). Anti-Fracking Pressure on the Oil and Gas Industry: A Qualitative Meta-Review of the Literature, Academy of Business Journal, 8 (2), 18-26. 

Tucci, J., Mason, A. & Mason, K. (2017). Anti-Fracking Pressure on the Oil and Gas Industry: A Qualitative Meta-Review of the Literature, Academy of Business Journal, 8 (2), 18-26.

Mason, K., Jones, S., Benefield, M. & Walton, J. (2016). Building Consumer Relationships in the Quick Service Restaurant Industry. Journal of Foodservice Business Research, 19(4), 368-381.

Mason, A. & Mason, K. (2016). Collegiate Sports: Are You a Fan? Journal of International Management Studies, 16 (1), 19-34.

Walton, J., Mason, A. & Mason, K. (2016). Marketing Analysis of the Pharmaceutical Manufacturing Industry. Journal of International Economics and Business, 16 (4), 81-86.

Recently Taught Courses

  • BUAD 1111 - INTRODUCTION TO BUSINESS
  • MKT 3043 - PRINCIPLES/MARKETING
  • MKT 3163 - CONSUMER BEHAVIOR
  • MKT 4033 - INTERNSHIP I IN MKT
  • MKT 4053 - SPORT/EVENT MARKETING
  • MKT 4143 - MARKETING STRATEGY
  • MKT 6153 - CONSUMER INSIGHTS