Department of Management & Marketing

Bachelor of Science in Business Administration in Marketing

Marketing students learn how to create, communicate, deliver and exchange products that have value for customers.  With careers available in product development, sales, retailing (both traditional and online), advertising, shopper marketing, marketing analytics, and digital marketing, marketers have opportunities to have professions that are satisfying and challenging.  With an emphasis on applied learning, the marketing major at ATU gives students an opportunity to acquire hands on knowledge, rather than traditional lectures and textbooks.

Marketing Major Tracks