ARKANSAS SMALL BUSINESS AND TECHNOLOGY DEVELOPMENT CENTER

Arkansas Small Business and Technology Development Center

The Arkansas Small Business and Technology Development Center is the first and best resource for small businesses and entrepreneurs, helping start and grow businesses that in turn strengthen and sustain the economy and communities of Arkansas. The ASBTDC applies creative approaches that stimulate entrepreneurship, innovation, and small business growth through the higher education system, resulting in measurable economic outcomes.

 

The ASBTDC at Arkansas Tech University operates as a regional office of the Arkansas Small Business and Technology Development Center. The Arkansas Small Business and Technology Development Center at Arkansas Tech University (ATU ASBTDC) helps with every aspect of business creation, management, and operation. The ATU ASBTDC serves a six-county region including: Conway, Franklin, Johnson, Logan, Pope, and Yell. You can receive one-to-one confidential consulting and cutting-edge market research at no charge; or expand your expertise by participating in our affordable training. For information or services in other counties, the Arkansas Small Business and Technology Development Center has state wide locations in Arkansas.
 

The Arkansas Small Business and Technology Development Center serves and equips the state’s small business and entrepreneurial community, fostering economic development and impact.

If you would like to take advantage of our business consultants knowledge, sign up to become a client. 

Our consulting services are at no-cost to for-profit small businesses in the following counties:  Conway, Franklin, Johnson, Logan, Pope, and Yell.

The Arkansas Small Business and Technology Development Center is a university-based economic development program that assists entrepreneurs, both new and seasoned. We help with every aspect of business creation, management, and operation.

Through our eight offices around the state, ASBTDC works with all types of for-profit businesses, from home-based to high-tech. You can receive one-to-one confidential consulting and cutting-edge market research at no charge, or expand your expertise by participating in our affordable training.

As the state’s premier business assistance provider, the ASBTDC is dedicated to helping small businesses achieve success and to promoting economic development throughout the state. Click here to see our results.

Unique among Arkansas economic development organizations, ASBTDC serves businesses from any county in Arkansas, in any industry sector, at any stage of business development.

Mission and Vision
Building (holder)

Director's position is currently vacant

Matt Lundy Headshot

Matt Lundy is a business consultant for the Arkansas Small Business and Technology Development Center.  He has been with the center since 2023.  Matt grew up in an entrepreneurial home. Dad built and maintained the structures and mom ran the three businesses including an entrepreneurial newspaper and networking group called the Small Business Entrepreneur where he produced the monthly paper. We consulted with the MBA program at the University of Notre Dame as part of their Capstone and being a part of that process sparked his interest in helping small businesses succeed. Professionally he worked in Finance, and Accounting, HR, and Payroll, for a medium, now large sized online institution. Earlier in life was a mortgage broker, until about 2008, and much earlier a truck driver (local). He holds a bachelor degree from Bethel University, and an MBA from Colorado State University.  Matt can be reached at (479) 356-2077 or mlundy@atu.edu.

 

Links to articles and resources are intended for educational purposes. Any reference obtained from this server to a specific product, process, or service does not constitute or imply an endorsement by the ASBTDC or Arkansas Tech University. And, the views and opinions expressed in any referenced document do not necessarily state or reflect those of the ASBTDC or Arkansas Tech University.

 

The ASBTDC's lead center in Little Rock offers market research services free of charge to our small business clients. Our capabilities and tools are typical of those affordable only to larger firms. We provide our clients with the highest quality data and analysis they need to make sound business decisions.

ASBTDC Market Resources

The ASBTDC subscribes to proprietary market research databases and has licensed special mapping software. These tools can give business owners an extremely effective visual representation of the marketplace. We can help business owners better understand their potential customers, what motivates their purchasing decisions, and who will be their competitors.

The ASBTDC specializes in gathering and applying market intelligence to solve real-world business problems. We can help clients identify the best location for a new store, improve the effectiveness of direct mailings, find an under-served niche, and much more. As a member of the university community, the ASBTDC has access to a wide range of academic libraries and research institutes.

Contact us to find out how we can assist you with market research. Call (479) 356-2067. This is a free service provided by the ATU ASBTDC.

Free Online Tools

City Data offers rich profiles of U.S. cities. The information available includes the latest real estate and home prices and sales trends, home value estimator, maps and graphs, satellite photos, demographics, geographical data, and more.

Starting a side hustle


Thursday May 22, 2025

12-1 p.m.

Online Event

 


Intro to small business certification


Thursdady June 5, 2025

10 a.m.

Arkansas Tech University Campus

Training Policies

Registration and Fees: Seminar fees may be paid by check, cash, money order, or credit card (Visa, MasterCard, Discover). Payment must be received before your space is guaranteed in a class. Fee must be remitted no later than three working days before the actual seminar date unless otherwise stated.

Refund Policy: Refunds are available on cancellations received up to 48 hours prior to seminar. If a 48-hour cancellation notice is not received, seminar credit can be applied to another seminar within the current calendar year. If the ATU SBTDC cancels a seminar, notification will be sent by email and refunds will be issued. Substitutes are welcome.

Discount Policy: Subject to space availability, faculty, staff and students of ATU may attend seminars at no cost.

Accommodation Policy: Reasonable accommodation for persons with disabilities and individuals with limited English proficiency (LEP) will be made if requested at least two weeks in advance. Contact Matt Lundy at 479.356.2077.

Inclement Weather Policy: Seminars will not be held if public schools in cities where seminars are scheduled are closed due to inclement weather. Check your local television or radio stations for school closings.

Event Policy:  Due to the current uncertainty of COVID-19 mandates, in-person events may be switched over to a virtual event.  Registrants will be notified if this occurs.

Other ASBTDC Eventsclick here

Interested in specialized training in manufacturers?  Check out upcoming AEDC Manufacturing Solutions events - click here

Arkansas Tech Small Business Technology Training

 

Women in Business Conference April 14, 2016

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Featured Client

Angi and ShaneMixture of Market Research and Grit Is Kasper’s Recipe for Success

How does a “dark, musty” historic university building on the University of Ozarks campus in Clarksville emerge as one of the River Valley’s top dining establishments? Take a determined entrepreneur with a dream and add key insights from the Arkansas Small Business and Technology Development Center at Arkansas Tech University.Kasper’s, owned by Angi Kasper, isn’t just a restaurant — it’s a fine dining experience, the product of vision, effort, and a willingness to evolve.When she first walked into the space that would become Kasper’s, Angi saw more than stone walls and outdated carpet.“I walked into that dark, musty building that had never been a restaurant, and I saw it,” she said. “I had no idea how to get there, but I knew it was the right place.”She was prepared to do the work. What she needed was a plan, and critical information.

A Life-Changing Pivot

Looking to secure a loan, Kasper contacted her banker, who referred her to the ASBTDC at Tech. That connection, she says, changed everything.Former center director Ronda Hawkins, now retired, compiled rich market data customized for her idea and the area.“Market research saved my life. Ronda actually turned everything around before I made a really big mistake,” she said. “I wouldn’t be sitting here today if I hadn’t listened to her.”Provided at no cost, the research revealed spending patterns and preferences in the local market — insight that helped guide everything from menu planning to pricing strategy. Armed with a business plan and a sharpened sense of her customers, she moved forward with confidence.

Building a Following

Opening in a location off the beaten path posed a marketing challenge, one Angi tackled head-on. Knowing your customers is foundational advice from ASBTDC, and understanding where they spend their time, especially on social media, is key to reaching them effectively.Kasper followed the data and began building her presence on Facebook.“Facebook was my lifeline. You didn’t trip over me — you got to me because you knew I was there and you were coming,” she explained. “It was a year and a half of just every day hounding Facebook and getting our brand out there.”Even after six years in business, Facebook continues to drive engagement and traffic, especially when she experiments with new offerings.“I thought Facebook would die off, but it just keeps getting bigger,” she said, noting that a recent salad special received over 200 reactions, four times the usual rate.

A Culture of Collaboration

Kasper’s is expanding, adding a second location in Dardanelle. Construction is underway, and Angi is sharing updates, sneak peeks, and behind-the-scenes moments on the Kasper’s Clarksville Facebook page.The original is open for lunch and dinner five days a week, serving a menu of steaks, seafood, pasta, sandwiches, salads, and desserts. Kasper’s also does catering.More than just a chef, the owner sees herself as a creative leader who fosters a collaborative kitchen culture.“In my kitchen, it’s not about me. It’s about doing something great with people who enjoy doing it, too,” she said. “You can’t just be the mastermind. You have to listen. Creativity has to go both ways.”

Encouragement for Other Entrepreneurs

To aspiring business owners, Angi shares a piece of advice that stuck with her from Chasing the Lion by Mark Batterson: “If your dream doesn’t scare you, it’s not big enough.”She adds, It’s a healthy fear — the kind that keeps you working hard.”And if you’re not sure where to start?“Find someone who knows more than you do. ASBTDC’s market research changed my life.”
 

 

Arkansas Small Business and Technology Development Center at Arkansas Tech University
Rothwell Hall 412                               
106 West "O" Street                           
Russellville, AR 72801                        
Phone 479.356.2067                           

Our center serves Conway, Franklin, Johnson, Logan, Pope and Yell Counties.  If you are located outside of our service area, click to find a center near you.

We Want to Hear From You

 

 

106 West O Street • Russellville, AR 72801 • 479.356.2067
asbtdc@atu.edu

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U.S. Small Business Administration Arkansas Small Business and Technology Development Center Arkansas Tech University College of Business

                

The Arkansas Small Business and Technology Development Center at Arkansas Tech University is funded in part through a cooperative agreement with the U. S. Small Business Administration through a partnership with the University of Arkansas at Little Rock and the ATU College of Business and Economic Development. All ASBTDC programs are extended to the public on a non-discriminatory basis.

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