Department of Management & Marketing

Marketing Major with Track in Marketing Strategy

Students pursuing a track in Strategic Marketing learn to create and implement marketing strategy in a variety of organization types.  With courses in Marketing Research, Integrated Marketing Communication, Sport and Event Marketing, Selling and Sales Management, and Marketing Strategy, graduates are prepared to enter almost any area of the marketing field.  Applied Learning experiences include conducting actual marketing research for local organizations, consulting with small businesses through ATU’s Small Business Technology and Development Center to create marketing plans, and sales presentations to industry guests.

Curriculum

The matrix below is a sample plan for all coursework required for this program.

•  Freshman

  Fall		Spring
  ENGL 1013 Composition I1	3	ENGL 1023 Composition II1	3
  Fine Arts & Humanities1	3	Fine Arts & Humanities1	3
  COMS 1333 Web Publishing I	3	U.S. History/Government1	3
  MATH 1113 College Algebra2	3	MATH 2223 Quantitative Business Analysis2	3
  BUAD 1111 Introduction to Business	1	COMM 2173 Business and Professional Speaking	3
  BUAD 2003 Business Information Systems	3
  Total Hours	16	Total Hours	15

•  Sophomore

  Fall		Spring
  ACCT 2003 Accounting Principles I	3	ACCT 2013 Accounting Principles II	3
  ECON 2003 Principles of Economics I	3	ECON 2013 Principles of Economics II	3
  Science with Lab1	4	Science with Lab1	4
  BDA 2003 Business Problem Solving	3	MKT 3043 Principles of Marketing	3
  BLAW 2033 Legal Environment of Business	3	BUAD 2053 Business Statistics	3
  Total Hours	16	Total Hours	16

•  Junior

  Fall		Spring
  BUAD 3023 Business Communications	3	ACCT 3063 Managerial Accounting	3
  ECON 3003 Money and Banking	3	FIN 3063 Business Finance	3
  MGMT 3003 Management and Organizational Behavior	3	MGMT 3103 Operations Management	3
  Marketing Strategy Elective3	6	MKT 3153 Marketing Research and Analytics	3
  		MKT 3163 Consumer Behavior	3
  Total Hours	15	Total Hours	15

•  Senior

  Fall		Spring
  MGMT 4013 Management Information Systems	3	MGMT 4083 Business Policy	3
  MKT 4063 IMC in a Digital Age	3	MKT 4143 Marketing Strategy	3
  Marketing Strategy Elective3	6	Marketing Strategy Elective3	3
  Elective	3	Elective	3
  Total Hours	15	Total Hours	13

¹See appropriate alternatives or substitutions in “General Education Requirements”.
²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
³Marketing Strategy electives include:
   JOUR 3173 Public Relations Principles
   MKT 3063 Social Media Marketing
   MKT 3083 Retailing and the Virtual Market Place
   MKT 3103 Selling and Sales Management
   MKT 4013 Digital Metrics
   MKT 4033 Internship in Marketing
   MKT 4053 Sport and Event Marketing
   MKT 4093 International Marketing, and
   MGMT 4103 Supply Chain Management