Department of Management & Marketing

Marketing Major with Track in Digital Marketing

A track in Digital Marketing prepares students to work in the most dynamic and rapidly changing area of business.  With courses in Marketing Research and Analytics, Integrated Marketing Communication, Social Media Marketing, Digital Metrics, and Retailing and the Virtual Market Place, students graduate with an understanding of how customers’ preferences and opinions are measured, how data is collected and analyzed, and how marketing strategy is crafted to offer the right product for the right price in the right place to the most profitable customer.  Digital Marketing students have opportunities to participate in applied learning experiences such as consulting with small businesses through ATU’s Small Business Technology and Development Center to create social media marketing plans, to conduct actual marketing research for local organizations, and to work with other students to promote on campus activities.

Curriculum

The matrix below is a sample plan for all coursework required for this program.

•  Freshman

  Fall		Spring
  ENGL 1013 Composition I1	3	ENGL 1023 Composition II1	3
  Fine Arts & Humanities1	3	Fine Arts & Humanities1	3
  COMS 1333 Web Publishing I	3	U.S. History/Government1	3
  MATH 1113 College Algebra2	3	MATH 2223 Quantitative Business Analysis2	3
  BUAD 1111 Introduction to Business	1	COMM 2173 Business and Professional Speaking	3
  BUAD 2003 Business Information Systems	3
  Total Hours	16	Total Hours	15

•  Sophomore

  Fall		Spring
  ACCT 2003 Accounting Principles I	3	ACCT 2013 Accounting Principles II	3
  ECON 2003 Principles of Economics I	3	ECON 2013 Principles of Economics II	3
  Science with Lab1	4	Science with Lab1	4
  BDA 2003 Business Problem Solving	3	BUAD 2053 Business Statistics	3
  BLAW 2033 Legal Environment of Business	3	MKT 3043 Principles of Marketing	3
  Total Hours	16	Total Hours	16

•  Junior

  Fall		Spring
  BUAD 3023 Business Communications	3	ACCT 3063 Managerial Accounting	3
  ECON 3003 Money and Banking	3	FIN 3063 Business Finance	3
  MGMT 3003 Management and Organizational Behavior	3	MGMT 3103 Operations Management	3
  MKT 3063 Social Media Marketing	3	MKT 3153 Marketing Research and Analytics	3
  MKT 3083 Retailing and the Virtual Marketplace	3	MKT 3163 Consumer Behavior	3
  Total Hours	15	Total Hours	15

•  Senior

  Fall		Spring
  MGMT 4013 Management Information Systems	3	MGMT 4083 Business Policy	3
  MKT 4013 Digital Metrics	3	MKT 4143 Marketing Strategy	3
  MKT 4063 IMC in a Digital Age	3	General Elective	6
  Approved Elective3	3
  General Elective	3
  Total Hours	15	Total Hours	12

¹See appropriate alternatives or substitutions in “General Education Requirements”.
²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
³Approved electives include:
   COMS 2333 Web Publishing II,
   JOUR 3173 Public Relations Principles,
    MKT 3103 Selling and Sales Management,
    MKT 4033 Internship in Marketing I,
    MKT 4053 Sport and Event Marketing,
    MKT 4093 International Marketing,
    MGMT 4103 Supply Chain Management, and
    MGMT 4113 Managerial Issues in Electronic Commerce