Department of Management & Marketing

Management Major with Track in Entrepreneurship

A track in Entrepreneurship prepares students to start and/or manage small businesses.  With courses in Small Business Management, Entrepreneurial Development, Integrated Marketing Communication, and other management and marketing courses, students graduate with an understanding of the unique challenges facing small businesses and have a business plan to address those issues.  Entrepreneurship students have opportunities to participate applied learning experiences such as state and regional business plan competitions and consulting with small businesses through ATU’s Small Business Technology and Development Center.

Curriculum

The matrix below is a sample plan for all coursework required for this program.

•  Freshman

  Fall		Spring
  ENGL 1013 Composition I1	3	ENGL 1023 Composition II1	3
  Fine Arts & Humanities1	3	Fine Arts & Humanities1	3
  PSY 2003 General Psychology	3	U.S. History/Government1	3
  MATH 1113 College Algebra2	3	MATH 2223 Quantitative Business Analysis2	3
  BUAD 1111 Introduction to Business	1	COMM 2173 Business and Professional Speaking	3
  BUAD 2003 Business Information Systems	3
  Total Hours	16	Total Hours	15

•  Sophomore

  Fall		Spring
  ACCT 2003 Accounting Principles I	3	ACCT 2013 Accounting Principles II	3
  ECON 2003 Principles of Economics I	3	ECON 2013 Principles of Economics II	3
  Science with Lab1	4	Science with Lab1	4
  BDA 2003 Business Problem Solving	3	MGMT 3003 Management and Organizational Behavior	3
  BLAW 2033 Legal Environment of Business	3	BUAD 2053 Business Statistics	3
  Total Hours	16	Total Hours	16

•  Junior

  Fall		Spring
  BUAD 3023 Business Communications	3	ACCT 3063 Managerial Accounting	3
  ECON 3003 Money and Banking	3	FIN 3063 Business Finance	3
  MGMT 3123 Business Ethics	3	MGMT 3103 Operations Management	3
  MKT 3043 Principles of Marketing	3	Elective	3
  Entrepreneurship Elective3	3	Entrepreneurship Elective3	3
  Total Hours	15	Total Hours	15

•  Senior

  Fall		Spring
  MGMT 4013 Management Information Systems	3	MGMT 4063 Entrepreneurial Development	3
  MGMT 4053 Small Business Management	3	MGMT 4083 Business Policy	3
  MGMT 4213 Strategy and Leadership	3	Entrepreneurship Elective3	3
  MKT 4063 IMC in a Digital Age	3	Elective	3
  Elective	3
  Total Hours	15	Total Hours	12

¹See appropriate alternatives or substitutions in “General Education Requirements”.
²Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
³ Entrepreneurship electives include:
   COMS 1333 Web Publishing I,
   COMS 2333 Web Publishing II,
   MGMT 3023 Principles of Human Resource Management,
   MGMT 4033 Internship I in Management,
   MGMT 4103 Supply Chain Management,
   MGMT 4203 Project Management, 
   MKT 3063 Social Media Marketing, and
   MKT 3083 Retailing and the Virtual Market Place